One topic that we’ve touched on only lightly was social and content marketing.
Several business owners said they knew they should set their sites up with blogs, Facebook, LinkedIn and Pinterest, but weren’t actually sure why. (more…)
Even if they weren’t sure what SEO is, the Berkeley Chamber of Commerce members at the lunch were worried about it and how the ranking of their site affects their business.
We talked previously about how important it is to choose a designer who understands the technology of website function, not just aesthetics.
Your designer needs to understand SEO as a part of that technology, so that your site is built for search engines from the ground up.
Here are some tips to make your website SEO friendly! (more…)
The conference room was standing room only, because although business owners come in many flavors of tech savvy, they all know mistakes are expensive.
The introduction to the talk includes a round-robin of questions about the needs and concerns of the business owners at hand, and a familiar pattern of hopes and fears emerged. Everyone wanted to know how to design a good business website. (more…)
Nowadays we tend to talk as if Google sees everything we do, as if the Google search engines spider the entire net while we sleep, mining our data for their ad sales. But actually there’s a cutout in the Googlesphere, an enormous blind spot where what we do, like and share is hidden from Google- and that’s Facebook. In the Facehole-sphere, our billion users’ worth of monetizable actions and choices are indexable only by Facebook, and the Zuck has been working on another way to sell that indexing (aka rescue the Like).
Here at T324 we’re getting a surprising amount of useful business tools from Pinterest, like this cheat sheet for social media image sizes, very handy for website designers.
There are great infographics about the contentious state of B2B content marketing and graphs about how much small businesses are spending on social media. Humans are visual creatures, and Pinterest is a fast, intuitive way to parse and curate information.
Also we have cool pinboards about Seapunk, Geek Fashion, Geeky Foods and Geeky Crafts!
Coming up on Wednesday January 16th at the Berkeley Chamber of Commerce is a lunch seminar presented by T324′s David Daniels.
Learning Lunches is a brown bag (BYO) lunchtime educational series that takes place in the Chamber Conference Room on the third Wednesday of each month from 11:45 am to 1:00 pm. Learning Lunches provide brief 60-minute lessons on a variety of relevant business topics over the lunch hour. (more…)
Recently we’ve discussed the shift in site traffic referrals from primarily SEO-driven to more socially-shared content marketing.
Since T324 is a business that has done incredibly successful SEO campaigns for a lot of customers, this shift actually means we need to review our own products and services.
What we have been doing simply isn’t working as well as it used to, because the link ecosystem has changed. Our company model is about always finding the best technology recipe to get something done, and that takes staying up to date at all times.
We want to make sure our customers are aware of transitions in the tech environment, so we’re sharing our experience of this sea change! (more…)
