How much should I be spending on internet marketing?

It's common for businesses to spend more on internet marketing than the website itself. A business that spends $20,000 realizing a new website can reasily spend $5,000 per month on Google Adwords.  Consider that internet marketing almost entirely replaces traditional paper advertising for most businesses, and think about what you have spent on newspaper or Yellow Pages advertising in the past.

Do I need SEO or Pay-Per-Click Advertising?

If you rely on your website to attract new prospects through search engines, then you'll probably need to make special efforts — such as SEO and PPC Ads — for search engine visibility. Just because you have a new website doesn't mean that customers will find it. In fact, many people make the mistake of thinking that a new website will automatically rank highly in the search engines, but this is not the case.