Posted: January 8, 2014 | Filed Under: Tech Tips
T324 owner David Daniels recently gave a talk on SEO at the Berkeley Chamber of Commerce.
One of the big issues raised by small to medium business owners was the question of search engine optimization versus advertising: where do I spend my money?
In the old world, you would take out ads, and your spend on ads would scale to the amount of budget you had. Today, you take your ad budget and pay...
"All I wanted to do was order a pizza, and I couldn't find the phone number." said T324's owner David Daniels.
He was hoping to call directly to the Albany location of a popular local pizza company, and when he loaded the company's site on his phone, he couldn't find it.
The site's text was red on a black background, hard to read in a car at night. The local company...
Posted: June 12, 2013 | Filed Under:
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What does this mean? It means Google is rolling out new algorithms that change rank for (and that means penalize or downrank) sites that aren't optimized for mobile.
If your site isn't mobile-friendly, you need to get it ready for smartphone users as soon as possible, to avoid losing hard-won web capitol. (And, of course, to access the millions of smartphone users you want to do...
Posted: February 19, 2013 | Filed Under: Tech Tips
At David's recent What I Wish I'd Known Before I Built My Website talk, it was clear that business owners are concerned about making their sites SEO friendly.
Even if they weren't sure what SEO is, the Berkeley Chamber of Commerce members at the lunch were worried about it and how the ranking of their site affects their business. We talked previously about how important it is to...
Posted: February 1, 2013 | Filed Under: Client News, Tech Tips
Last week T324 owner David Daniels gave a Learning Lunch, "What I Wish I’d Known Before I Built My Website", at the Berkeley Chamber of Commerce.
The conference room was standing room only, because although business owners come in many flavors of tech savvy, they all know mistakes are expensive.
The introduction to the talk includes a round-robin of questions about the needs and concerns of the...
Posted: December 6, 2012 | Filed Under: Tech Tips
Here's a quote from an excellent Mashable article on content marketing versus SEO:
Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.
The difference, essentially, is content marketing aims to create content humans...
Posted: October 11, 2012 | Filed Under:
One of the things we do at T324 is follow industry news, like developments in search engine market share.
The SEO trend website searchenginewatch.com recently reported that Bing powered 25.3 percent of organic searches in August. Bing's market share is now considered to be 15.9 percent. 68.8 percent of organic searches were performed through Google. (Although this data doesn't figure in mobile...
Posted: September 19, 2012 | Filed Under: Tech Tips
Are you ready to drive more business from your website?
A 2012 website should have a call to action on every main page. You get the most value from your site by encouraging the potential customers who visit to engage with you as a business, whether it's by filling out a contact form, requesting a quote, signing up for a mailing list or making a phone call to talk to your friendly staff.
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