News & Insights

A blog is a great way to connect with your customers, recognize client achievements, and improve your site traffic. Plus, it's a fun place to talk about your company values and the interests of your team.

The T324 blog is where we practice what we preach!

You can search our blog using tags for topics, or check out the categories, like Our Clients and Tech News. Tech Tips includes features like our popular "What I Wish I'd Known Before I Built my Website", a four-part series. Geek Love is where we talk about the things we're fascinated by and post about geek fashion news.

Coming up on Wednesday January 16th at the Berkeley Chamber of Commerce is a lunch seminar presented by T324's David Daniels. Learning Lunches is a brown bag (BYO) lunchtime educational series that takes place in the Chamber Conference Room on the third Wednesday of each month from 11:45 am to 1:00 pm. Learning Lunches provide brief 60-minute lessons on a variety of relevant business topics over...
What do you think will happen with technology trends in 2013? Is personalization the wave after globalization? Will computers that can recognize the face of a kitty become the first machine intelligences? Will your house get smart (the "Internet of Things")? Will you wear wearable electronics? Will you hyper-converge? Here's a roundup of T324's favorite predictive articles, with no guarantees- it...
Here's a news story about the state-of-the-art Drupal ecommerce website T324 has just completed for extreme value retail giant 99 Cents Only. This great site redesign allowed Senior Project Manager Brian Nowell to really flex his Drupal muscles, in some cases implementing tools and coding techniques so new they were being released during the project. Advanced functionality means the site is...
  Recently we've discussed the shift in site traffic referrals from primarily SEO-driven to more socially-shared content marketing. Since T324 is a business that has done incredibly successful SEO campaigns for a lot of customers, this shift actually means we need to review our own products and services. What we have been doing simply isn't working as well as it used to, because the link...
Wired says Google+ is "growing at Facebook speed". It's a great headline, but what does it mean for businesses? Should you market your business on Google+? Or more precisely, can you afford to keep ignoring Google+? Should you stop pouring all that energy into Facebook Pages that Facebook won't let most of your fans see, even with the new Page-based News Feed? Is the Google+ approach to...
Here's a quote from an excellent Mashable article on content marketing versus SEO: Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend. The difference, essentially, is content marketing aims to create content humans...
Everyone who's ever asked their spouse to call their missing cellphone and then pulled it out from under the couch cushion knows the feeling - if only I could call my keys when I can't find them! In March of 2013, you'll be able to, with Bluetooth-powered stickers that sync with a smartphone app. About time. Clipped from: mashable.com (share this clip)  
This week the tech-adjacent media (internet-savvy pop culture sites like Jezebel and geek lifestyle sites like io9 and The Mary Sue) is full of stories about a new software called iPet Companion. Animal shelters are using it to allow users to play with kitties at the shelters remotely- which is a win for everyone involved, as the kitties get entertainment, the users develop engagement with the...