Latest News - Tech Tips

The first question a walk-in client here at the T324 office usually asks is, "How much does a website cost?" We wish we had a quick one-size-fits-all answer to that question. Does the walk-in client want a single page personal website or a seventy-five page e-commerce site that gets fifty thousand visits a day? Does he or she want a generic design from a commercial template or a custom design...
Here at T324 we're getting a surprising amount of useful business tools from Pinterest, like this cheat sheet for social media image sizes, very handy for website designers. There are great infographics about the contentious state of B2B content marketing and graphs about how much small businesses are spending on social media. Humans are visual creatures, and Pinterest is a fast, intuitive way to...
Coming up on Wednesday January 16th at the Berkeley Chamber of Commerce is a lunch seminar presented by T324's David Daniels. Learning Lunches is a brown bag (BYO) lunchtime educational series that takes place in the Chamber Conference Room on the third Wednesday of each month from 11:45 am to 1:00 pm. Learning Lunches provide brief 60-minute lessons on a variety of relevant business topics over...
  Recently we've discussed the shift in site traffic referrals from primarily SEO-driven to more socially-shared content marketing. Since T324 is a business that has done incredibly successful SEO campaigns for a lot of customers, this shift actually means we need to review our own products and services. What we have been doing simply isn't working as well as it used to, because the link...
Wired says Google+ is "growing at Facebook speed". It's a great headline, but what does it mean for businesses? Should you market your business on Google+? Or more precisely, can you afford to keep ignoring Google+? Should you stop pouring all that energy into Facebook Pages that Facebook won't let most of your fans see, even with the new Page-based News Feed? Is the Google+ approach to...
Here's a quote from an excellent Mashable article on content marketing versus SEO: Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend. The difference, essentially, is content marketing aims to create content humans...
You may have heard that Oprah recently decreed that the Microsoft Surface tablet is one of her "Favorite Things" for 2012, and that it "feels like a Mercedes-Benz"- but that she tweeted her praise from an iPad. With that kind of mixed messaging out there, it's been difficult to know if people are really adopting the Surface. So when T324 owner David Daniels poked his head out of a client meeting...
T324's owner David Daniels is constantly reading about technology. He recently found this NYT article on a topic most of us try not to think about- the ease with which strangers with malicious intent can enter our personal and business computers. Everyone knows someone who has been hacked, had their identity stolen or their passwords compromised. Some people find it more violating than having...