Google recently announced the launch of an entirely new algorithm called Hummingbird.
Hummingbird isn't an update, like Panda and Penguin, but a whole search new tech, focused on "semantic search". It's mobile-first, conversational, and fast, and it seems to be working remarkably well. How can we tell it's performing well? Because the internet isn't on fire. When Google...
Posted: September 25, 2013 | Filed Under: Tech Tips
Want an easy and free tip to help your site ranking?
Intrasite linking - a link from one page of your site to another- boosts your site ranking and is easy to do yourself. If you have a CMS like Wordpress or Drupal that allows you to edit your own site, you can add links from one page to another yourself. For example, when a customer mentions a product in your testimonials, you can link to that...
At T324 we have production staff candidates do a programming test. We could save their time and ours if Hackermeter, part of the YC freshman class, had already tested, rated and published their skill level. Since our production staff works closely with clients, we'd still have a long way to go to qualify a new employee, but at least we wouldn't be wasting the time of people who don't...
Posted: August 5, 2013 | Filed Under: Tech Tips
Brands are becoming publishers.
Let's say it again: brands are becoming publishers. Is this good? No. It's stupid. If you're in the sneaker selling business, and you are forced by your marketing strategists to become a content publisher, are you going to have the experience equity in publishing you have in sneaker production? Hell no.
You are no more qualified to be a publisher than a...
One in five Americans who access the web rarely or never use a desktop browser to do it.
My job is to stay up to date on marketing technology, and I was flat-out stunned by these stats. One in five people use phones or tablets instead of computers. This is the Mobile Only customer, and businesses need to recognize them.
If your site is lame on mobile, 17% of 88% of adult Americans will...
Posted: July 9, 2013 | Filed Under: Tech Tips
Recently T324 has been doing quite a lot of email newsletter design for our clients.
It seemed for several years as if email marketing had been forgotten in the rush to social media marketing, and the big headlines were all about Facebook for promoting your business.
But now that some of the dust has settled, it's clear that email never lost value as a sales tool, and in fact is stronger than...
"All I wanted to do was order a pizza, and I couldn't find the phone number." said T324's owner David Daniels.
He was hoping to call directly to the Albany location of a popular local pizza company, and when he loaded the company's site on his phone, he couldn't find it.
The site's text was red on a black background, hard to read in a car at night. The local company...
Posted: June 7, 2013 | Filed Under: Tech Tips
T324 buys a lot of stuff from ThinkGeek, for raffle gifts at networking events and business expos, for adding humor to gift baskets, and for our own entertainment. A lot of the goodies on our "Gifts for Geek Clients" Pinterest board come from ThinkGeek. So we get regular TG email newsletters, and we actually open and read every one. How does a for-profit business get us to read its marketing...